REBRANDING

Wayfair Rebranding

Rebranding | System Design | Identity

Wayfair is a furniture retail company that values community and the well-being of people. This is a rebranding of the logo, shifting the focus to a more simple a welcoming vibe.

Rebranding the company as a hotel, I created a design system for Wayfair. Using a more expansive color palette, patterns, and photos, Hotel Wayfair is a hotel like home.